Make the right device.

Drive market adoption, patient outcomes, and regulatory clearance.

let's talk strategic product development

Your program doesn’t have time or money to waste.

Vague directives lead to development rework. Get focused.

clarify customer
& user value

communicate for
stakeholder buy-in

align development with
regulatory standards

translate inputs into
value-dense products

explore how

Ryan Held
Principal, Context

With over a decade of MedTech product experience, I’ve guided teams of all size and complexity to successful programs.

product realization services

MedTech specific | software & hardware

  • Prioritize the right problems to solve.

    Align your medical technology with customer and user needs.

    Validate the business case.

    • user needs definition

    • customer (health system) value drivers definition

    • product architecture definition & prototyping

    • competitive landscape & differentiation mapping

    • regulatory standards identification (13485, 62366, 60601, 62304, 14971…)

    • design & usability research

    • human factors guidance

    • DHF/MDF initiation

    • value confirmation testing

  • Get everyone on the same page.

    Communicate to investors and sponsors for buy-in.

    Align teams for lean development.

    • development program planning (13485, 21 CFR 820.30)

    • stakeholder & leadership alignment workshops

    • investor engagement presentations

    • product vision & requirements tools

  • Create actionable product requirements.

    Accurately translate requirements into pragmatic product design.

    Make the right device.

    • product requirements definition

    • constraints integration (technology, regulatory, manufacturing)

    • systems modeling

    • usability / human factors engineering (62366)

    • device design (UX, UI, & industrial design)

    • CAD modeling & prototyping

    • design engineering (60601)

    • DHF/MDF documentation

Learn more

How to get started

  1. Schedule a call

2. Review your proposal

3. Kick-off your project

Get started

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